The Senegalese international appears in “Defenders”, the ICRC‘s latest audiovisual production, and takes aim at behavior that runs counter to the laws of war. The film begins in a makeshift tent: a poster of Kalidou Koulibaly, horns honking, armed men rushing to get out. Outside, the player himself, wearing a red soccer uniform, plants himself in front of the camera, before blurting out: “Keep it clean! No fouls!” He immediately disappears. Who was he talking to? No time to wonder if it was a dream or reality. The young gunmen…
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War at the front door: A virtual reality challenge inside urban conflict
The sound of gunfire approaches. You don’t know if your family should run or hide. Making the right choice can mean life or death. A new immersive virtual reality movie called The Right Choice puts users next to a Syrian family trapped in urban warfare. The film, a collaboration between the International Committee of the Red Cross (ICRC), Google’s Daydream Impact Project and the creative agency Don’t Panic London, uses a simulated experience to help people understand urban warfare and its impact on real lives. The Right Choice was filmed…
Read MoreRed Cross Introduces “Enter the Room” an AR Experience That Puts You at the Heart of War
Discover the story of a little girl living through war. Put yourself in her place, explore her room, feel her experience. All through Augmented Reality. The new app, “Enter the Room”, produced by the International Committee of the Red Cross invites each of us to live a unique experience. The global organization wants to raise awareness about the importance of humanitarian aid in conflict zones. “Enter the Room” was conceived and developed by the agency Nedd. It uses the “portal effect” which Nedd introduced last year, relying on Apple’s ARKit…
Read MoreHard-hitting campaign for the ICRC highlights the agony parents feel when children go missing
adam&eveDDB has launched a hard-hitting campaign to highlight the work of the International Committee of the Red Cross (ICRC) in locating and reuniting families separated by conflict, violence and disaster. The film, uses CCTV footage of parents and grandparents desperately searching for children that they’ve lost and asks the audience to imagine that feeling lasting for years as opposed to just a few minutes. The film finishes by showingreal momentsoffamilies torn apart for years being reunited thanks to the work of the ICRC. Matt Clancy, Humanitarian Policy Spokesperson, InternationalCommittee of…
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