The Safety Cake : the first cake that can save lives

Do we care more about food than about our friends while driving? A survey shows that 87% of Belgian drivers carrying food on the passenger seat drive more carefully. An phenomenon that is interesting to look at. That’s what NGO Responsible Young Drivers and Renault Belux have done, whose collaboration has made possible to create the “Safety Cake”. A cake specially designed to confront motorists with their behaviour and encourage them to drive more carefully. An awareness campaign that aims to approach road safety in a different way and aims…

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