Consumer regard for the world’s 100 most reputable corporations is getting stronger due in large part to a sharpened focus on corporate purpose and the social impact of their business, according to the 10th annual Global RepTrak, the world’s most comprehensive reputation study released today by Reputation Institute. While companies with the strongest reputation must not waver from delivering products and services of the highest quality and value, key drivers of reputation, the new study reports an across-the-board reputation lift largely influenced by strengthening perceptions of a company’s corporate social…
Read MoreNew Study from Reputation Institute Reports Across-the-Board Reputation Lift for World’s Top 100 Brands Driven Largely by Elevated CSR Practices
