Coty Partners with the Cybersmile Foundation to Tackle Cyberbullying with Rimmel #IWILLNOTBEDELETED Campaign

The global beauty company Coty today announced a new initiative led by its cosmetics brand Rimmel designed to combat the growing issue of beauty cyberbullying affecting millions of people, predominately young girls, around the world. Beauty cyberbullying is when someone is bullied about their appearance through negative or abusive comments on their social media channels. The Rimmel initiative, #IWILLNOTBEDELETED, aims to tackle the societal issues that stop people of all ages from feeling unable to fully express themselves on social media due to fear of negative commentary or retribution –…

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