The ASA/CAP have released a post called: Recommended reading: Quoting RRPs in your ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’ve all seen ads which compare the price of a product against the recommended retail price (RRP). But advertisers should exercise caution before making these types of claims, as comparisons with RRPs are likely to mislead if the RRP differs significantly from the…
Read MoreCAP – Recommended reading: Quoting RRPs in your ads
