A sharp rise in AI-generated content is prompting global consumers to call for greater transparency from businesses, according to RWS’s global research. Over 80% of consumers believe that AI-created material – including text, images and video – should be clearly labelled, while 62% say that such transparency would increase their trust in a brand, according to research involving 5,000 consumers. RWS’s Unlocked 2025: Riding the AI Shockwave report, based on research across 14 global markets in North America, Europe, Africa and Asia, explores consumers’ sentiment towards AI and the ways…
Read MoreGlobal consumers demand greater AI transparency and explainability from businesses, according to RWS research
