In an industry-leading move, Sainsbury’s has announced it will be trialling a new meat-alternative section in its meat, fish, and poultry aisle across 20 stores nationwide, following the success of its new plant-based range which launched earlier this month. The change will be the first time a UK supermarket has positioned a range of meat-alternatives directly alongside meat options in store. With 91% of Brits now adopting a ‘flexitarian’ diet*, the decision by Sainsbury’s will now offer customers broader choice when browsing in the meat aisle by including a range…
Read MoreSainsbury’s will be the first UK supermarket to sell meat-alternatives next to the real deal
