ROBIN WOOD and Serviceplan Campaign X Draw Attention to Deforestation Caused by Cattle Farming for Meat Consumption

Using the claim “Every Serving Comes With a Price”, Serviceplan Campaign X has developed a campaign for the German environmental NGO ROBIN WOOD that illustrates the immense damage done to forest areas by deforestation due to cattle farming.  In South America, cattle breeding and soybean cultivation are the main causes for the – mostly illegal – deforestation and slash-and-burn clearing of tropical forest areas. Still very present are the pictures from last year, when slash-and-burn in the Amazon region was considered one of the causes of the most devastating forest…

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