Tag: Serviceplan Group

#vote4friendship New Campaign in favour of a United Europe and against nationalism and marginalisation

Stuart Mitchell

Just imagine, it’s the European parliamentary elections – and only opponents of Europe turn up at the polls. Instead of waiting around to see what happens, Alliance4Europe – an informal, independent network of 50 civil society organisations and initiatives from 20 EU member states – is taking action now. On 13 May, Alliance4Europe is sending out a strong musical appeal to the whole of Europe with the #vote4friendship campaign: 30 artists from 28 member countries are coming together to sing the Queen hit “Friends Will Be Friends”, which the band…

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Serviceplan opens Competence Centre for Geo Intelligence

Stuart Mitchell

The Serviceplan Group launches its new competence centre for geo intelligence at its site in Cologne in September 2018: Mediaplus Geo Intelligence stands for the intelligent linking of company and geo data, expertise and specially developed tools. The core of this new offering is to incorporate regional characteristics and differences more in the media planning, predict customer behaviour, identify new business areas, indicate possible sales potential and thus create more efficient national campaigns. In this competence centre, agencies that are part of Serviceplan – Mediaplus, mediascale and Serviceplan Public Relations…

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