Tag: Serviceplan Group

Back to Brand & Heart – The CMO Barometer 2023

Stuart Mitchell

The Serviceplan Group’s CMO Barometer offers exclusive insights into the visions projected by international brand managers for 2023. In 2023, CMOs will be ‘humanising’ their day-to-day work in marketing. This is demonstrated by current responses from the CMO Barometer: an annual international study by the Serviceplan Group, where over 450 Chief Marketing Officers from the most prominent companies make specific assessments of marketing trends and exclusively share their expectations for the coming year. The past few months have shown that the only certainty is uncertainty. It influences brands, advertising, and…

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Back to Brand & Heart – The CMO Barometer 2023

Stuart Mitchell

The Serviceplan Group’s CMO Barometer offers exclusive insights into the visions projected by international brand managers for 2023. In 2023, CMOs will be ‘humanising’ their day-to-day work in marketing. This is demonstrated by current responses from the CMO Barometer: an annual international study by the Serviceplan Group, where over 450 Chief Marketing Officers from the most prominent companies make specific assessments of marketing trends and exclusively share their expectations for the coming year. The past few months have shown that the only certainty is uncertainty. It influences brands, advertising, and…

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Serviceplan Group Unveil New House of Communication in Paris

Stuart Mitchell

Serviceplan France celebrated the relocation of their Paris headquarters to Rue de Villiers, Neuilly-sur-Seine, with an inauguration on Wednesday 19th October, which was attended by clients, agency colleagues and Paris-based German institutions. The inauguration was hosted by Serviceplan Group France President Carole Giroud, and Serviceplan Group CEO Florian Haller, uniting cultures with an Oktober-fest themed event, which embraced the traditions of the German-headquartered Serviceplan Group, with those of its French sibling. The move to a different location in Paris comes in a successful 2022 for Serviceplan Group, who recorded revenue…

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Xbox and Serviceplan Group celebrate Women in Gaming worldwide with a special Xbox controller

Stuart Mitchell

Women make up almost half of the gaming community, celebrate success in Esports, and hold high profile leadership positions in the gaming industry. Yet, women still struggle within the gaming scene to combat misogyny in the form of outdated gender stereotypes, discrimination, bullying and sexist insults. X-Box, together with the Serviceplan Group, is committed to contributing to more equality in the gaming community and giving women more visibility within the scene. Maxi Gräff, Marketing Communications Lead at Xbox DACH, comments: “Gaming is for Everyone, and we at Xbox want everyone…

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Serviceplan Group marks 50th Anniversary with Rebrand and New Logo

Stuart Mitchell

At the start of 2020, Serviceplan´s anniversary year, Europe’s largest independent communication agency group is unveiling a new logo: The agencies Serviceplan, Plan.Net, Mediaplus, Facit, Solutions and Consulting are grouped together under the ‘House of Communication’ umbrella, which is now also part of the official branding. The ‘House of Communication’ concept brings together creation and content, media and data as well as technology and strategy under one roof. This is also reflected in the new branding and corporate design. The agency’s official colour is now red. All pillars of the…

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