Tag: Serviceplan Group

Serviceplan Group and BMW expand agency model ‘THE MARCOM ENGINE’

Stuart Mitchell

The Serviceplan Group and the BMW Group are continuing and expanding their successful cooperation within the scope of the agency model “THE MARCOM ENGINE”. Following the recent contract extension until the end of 2027, Serviceplan will also be responsible for the majority of asset production as well as the adaptation and rollout of central campaigns. Christian Schmitz, who has held the role of CEO at The Marcom Engine for three years, comments: “THE MARCOM ENGINE stands for an operationally optimised and efficient agency model that delivers data-driven product communication from…

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Hyundai’s New Human-Centered Campaign Takes a Fresh Approach to Automotive Advertising

Stuart Mitchell

At the Seoul Mobility Show, Hyundai Motor Company premiered the newest generation of its hydrogen-powered NEXO. To mark the occasion, the company launched the global NEXO campaign created in partnership with Serviceplan Hamburg. The spot takes a bold narrative approach, bringing Hyundai’s unwavering belief in hydrogen technology to life and aligning seamlessly with the brand’s vision: Progress for Humanity. In addition to showcasing innovation and product benefits, the campaign zooms in on the personal side of commitment. The spot follows a young woman preparing to deliver a speech to her…

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Serviceplan Group tops the healthcare marketing creative rankings for the 11th time

Stuart Mitchell

Continuing on the road to success: With a clear lead of over 4,000 points over the second-placed agency and a record score of 6,830 points, the Serviceplan Group has been named the most successful creative agency in the healthcare market for the eleventh time. The Serviceplan Group was honoured with a total of 255 awards in national and international competitions, making it the undisputed leader in both categories. The Serviceplan campaigns ‘855 – How To Quit (Opiods) – Helpline’ and ‘Aizome Wastecare’ are also the two most successful works of…

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Balancing Optimism and Caution: CMO Barometer 2024 Results

Stuart Mitchell

Around 800 CMOs from 11 countries shared their industry forecasts for 2024 in a joint survey by Serviceplan Group and the University of St.Gallen. Although the outlook for the upcoming year is mixed and cautious, there is a definitive positive tendency. What will be the defining trend in marketing in 2024? Will budgets face drastic cuts, or can we anticipate a slight increase? What skills will become indispensable in 2024’s landscape?  For its annual study, the Serviceplan Group partnered with prominent Swiss academic institution, the University of St.Gallen, to gather…

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Back to Brand & Heart – The CMO Barometer 2023

Stuart Mitchell

The Serviceplan Group’s CMO Barometer offers exclusive insights into the visions projected by international brand managers for 2023. In 2023, CMOs will be ‘humanising’ their day-to-day work in marketing. This is demonstrated by current responses from the CMO Barometer: an annual international study by the Serviceplan Group, where over 450 Chief Marketing Officers from the most prominent companies make specific assessments of marketing trends and exclusively share their expectations for the coming year. The past few months have shown that the only certainty is uncertainty. It influences brands, advertising, and…

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