Xbox and Serviceplan Group celebrate Women in Gaming worldwide with a special Xbox controller

Women make up almost half of the gaming community, celebrate success in Esports, and hold high profile leadership positions in the gaming industry. Yet, women still struggle within the gaming scene to combat misogyny in the form of outdated gender stereotypes, discrimination, bullying and sexist insults. X-Box, together with the Serviceplan Group, is committed to contributing to more equality in the gaming community and giving women more visibility within the scene. Maxi Gräff, Marketing Communications Lead at Xbox DACH, comments: “Gaming is for Everyone, and we at Xbox want everyone…

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Serviceplan Group marks 50th Anniversary with Rebrand and New Logo

At the start of 2020, Serviceplan´s anniversary year, Europe’s largest independent communication agency group is unveiling a new logo: The agencies Serviceplan, Plan.Net, Mediaplus, Facit, Solutions and Consulting are grouped together under the ‘House of Communication’ umbrella, which is now also part of the official branding. The ‘House of Communication’ concept brings together creation and content, media and data as well as technology and strategy under one roof. This is also reflected in the new branding and corporate design. The agency’s official colour is now red. All pillars of the…

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Serviceplan Health & Life Goes Global with Formation of ‘Serviceplan Health’ as Germany’s First International Healthcare Agency Network

Serviceplan Group is expanding its healthcare expertise in all Houses of Communication worldwide with the launch of a new international brand: ‘Serviceplan Health’. The new brand emerged from the Munich agency ‘Serviceplan Health & Life’. This makes Serviceplan Health the first international healthcare agency network from Germany. The healthcare division of the Serviceplan Group has launched a major internationalisation offensive. To begin with, the new international Serviceplan Health brand is being established in all Houses of Communication throughout Europe including; Germany, Poland, UK, France, Italy, Belgium, Spain and Russia. Serviceplan…

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#vote4friendship New Campaign in favour of a United Europe and against nationalism and marginalisation

Just imagine, it’s the European parliamentary elections – and only opponents of Europe turn up at the polls. Instead of waiting around to see what happens, Alliance4Europe – an informal, independent network of 50 civil society organisations and initiatives from 20 EU member states – is taking action now. On 13 May, Alliance4Europe is sending out a strong musical appeal to the whole of Europe with the #vote4friendship campaign: 30 artists from 28 member countries are coming together to sing the Queen hit “Friends Will Be Friends”, which the band…

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Serviceplan opens Competence Centre for Geo Intelligence

The Serviceplan Group launches its new competence centre for geo intelligence at its site in Cologne in September 2018: Mediaplus Geo Intelligence stands for the intelligent linking of company and geo data, expertise and specially developed tools. The core of this new offering is to incorporate regional characteristics and differences more in the media planning, predict customer behaviour, identify new business areas, indicate possible sales potential and thus create more efficient national campaigns. In this competence centre, agencies that are part of Serviceplan – Mediaplus, mediascale and Serviceplan Public Relations…

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