Technology is rapidly changing the traditional industry of business sales, with the majority of purchases now done virtually and buyers seeing less need for more formal, in-person ‘sales meetings’. This is according to new research from Showpad, a leader in sales enablement technology. The research, which captured insights from those involved in the buying process for UK businesses*, found that nine in ten buyers (87%) say they now prefer to be sold-to virtually, forgoing traditional face-to-face sales meetings. Even amongst those who are responsible for more than £10m in purchases…
Read MoreVirtual deals overtake face-to-face buying, with the role of the ‘salesperson’ fundamentally shifting post-pandemic
