Tag: skin cancer

UN launches new app to help beat skin cancer

Stuart Mitchell

Scientific evidence shows that overexposure to UV radiation is the major cause of skin cancer. To help people protect themselves adequately, a consortium of UN agencies on Tuesday, launched an innovative new App that can help anyone, anywhere, determine the safe amount of time to stay outdoors, soaking up the rays.  The SunSmart Global UV App, is the collective brainchild of the World Health Organization (WHO), the International Labour Organization (ILO), the World Meteorological Organization (WMO) and the UN Environment Programme (UNEP). Five-day forecast “The SunSmart Global UV App provides…

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Mollie’s Fund Wins Titanium Award for Skin Cancer PSA: “Mr. Sun”

Stuart Mitchell

More than 800 industry leaders attended the annual MM&M Awards at Wall Street’s Cipriani Restaurant on Oct. 19th.  These winners represent the best in creativity, effectiveness, healthcare marketing, communications and media.  Mollie’s Fund’s “Mr. Sun”, created by Area 23, captured the prestigious Titanium Award for Best in Show.  Reaves West, this year’s Chair of Judges, gave the film high praise for how it’s “changed the discussion around a disease.”  The PSA had 2 million video views and 1.2 million media impressions.  In this chilling film, presented by Mollie’s Fund, also…

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BrightGuard Launches ‘Sun Safety Stations’ in NYC to Help Reduce Cancer

Stuart Mitchell

BrightGuard, a US company who states their aim is to reduce skin cancer rates by 20 percent by 2025 have introduced a new way for cities to fight skin cancer with their new ‘Sun Safety Stations.’ Debuting on Rockaway Beach 95th Street in New York City, the station serves as a beacon of skin cancer prevention, incorporating a seven-foot-tall tower mounted with an umbrella, four free sunscreen dispensers, and educational materials on safe sun habits. The free sunscreen dispensers under each tower are the same type of dispensers that BrightGuard,…

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