Niagara Conservation Welcomes the World to the Water Revolution with Bold Rebrand

Niagara Conservation, the maker of the world’s most water-efficient toilet, wants to help people be the smartest version of themselves and save the planet at the same time. How? With a toilet that delivers a powerful flush by using science, and not stupid amounts of water. After decades on the forefront of flush technology (yes, that is a thing), Niagara is looking to make a splash with their new “Too Smart To Waste” positioning, a fresh look and feel, and a campaign staking its claim as the toilet for smart*sses.…

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