Leading sight loss charity RNIB (Royal National Institute of Blind People) turned to members of the blind and partially sighted community to help create a new sonic identity for the charity. As part of a continuing drive to innovate in the way it communicates with customers, supporters and the general public, RNIB last month unveiled a new suite of brand sounds. The logo comprises a catchy but simple four second sound which will stick in listener’s heads with its piano motif and the voices of a chorus of people with…
Read MoreRNIB makes sound decision to create memorable new sonic logo
