IFC and Sony Partner to Support Growth of Creative Businesses in Africa

IFC, a member of the World Bank Group, and Sony Group Corporation, recently announced the signing of a cooperation agreement to identify investment opportunities in companies in the creative industries in Africa in order to support new economic opportunities and create jobs. Under this agreement, IFC and Sony will work together to identify investment opportunities with a particular focus on seed and early-stage start-ups. Priority sectors for cooperation will include film, music, animation studios, post-production services, fashion, sports and technology and platforms supporting the creative ecosystem. This partnership leverages Sony’s…

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Sony provides the first major corporate contribution to UNHCR’s COVID-19 appeal

UNHCR, the UN Refugee Agency, welcomes Sony Corporation’s announcement of establishing “Sony Global Relief Fund for COVID-19”, through which a US$3 million contribution will be made to help protect refugees from the threat of this pandemic. This is the first major private sector contribution to UNHCR’s COVID-19 appeal. Timely and unearmarked funds are critical for helping UNHCR field operations to prepare and respond to COVID-19 pandemic and prevent the spread among refugees and their host communities. “We are calling for strong involvement of the private sector in this humanitarian response,…

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Sony Launches New Music Video That You Can Not See

To encourage corneas donations, Wunderman Thompson, a WPP agency, Sony, and the renowned Argentine musician Dante Spinetta created a video clip in collaboration with INCUCAI (Argentina´s best known NGO for organ donation). The video can only be seen on mobile devices if it is aimed at the eyes of another person. When you don’t aim it directly at another person’s eyes, the images are blurred, and the person sees saturated colors and shadows. Through this technological and artistic innovation, Wunderman Thompson Argentina seeks to raise awareness of the difficulty faced…

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