Tag: Spark Foundry

Spark Foundry, the UK Acceleration agency, part of Publicis Media, has used a mix of agency insight tools to discover current trends in consumer spending online. Using Social Sparks (social listening), Intent-Based Planning (semantic analysis) and The Street (external panel), Spark Foundry’s ‘Insights Accelerated’ report looks at the differences in consumer spending habits when it comes to social commerce, the metaverse, and sustainability. Social shopping continues to grow despite the cost-of-living crisis, consumer interest grows significantly in live shopping and Meta remains king. Other Social Commerce key findings are that:…

Read More

 Spark Foundry, the UK Acceleration agency, part of Publicis Media, has announced the launch of its new quarterly trends microsite; ‘Insights Accelerated’.  The report, which can be accessed here, will look at three themes:  Social commerce: and the way it is changing people’s buying behaviours Metaverse: and how consumers discussions are evolving over time Sustainability: and what the public are most interested to understand Using a mix of agency insight tools; Social Sparks (social listening), Intent-Based Planning (semantic analysis) and The Street (external panel), ‘Insights Accelerated’ will highlight three insights and three predictions for…

Read More