Strongbow has partnered with global inclusive marketing agency, Purple Goat, part of WPP Media, to assess the accessibility of its drinks, becoming the first major alcohol brand in the world to add an assistive technology feature directly to its packaging. This builds on its ambition to become the ‘world’s most inclusive cider brand’ with their continued award-winning work with Purple Goat Agency. Strongbow’s cider products now feature a NaviLens QR code, a high-contrast, smartphone-readable marker that helps blind and partially sighted shoppers find, understand, and engage with the product. The…
Read MoreStrongbow and Purple Goat lead the way in inclusive design with new accessible drinks packaging
