Unlike major retailers with dedicated trend and insight teams, small businesses often rely on instinct to stay ahead of consumer demand, while others are tapping into viral social trends to drive growth. To explore how SMEs turn viral trends into revenue, SumUp surveyed 500 UK small business owners and decision-makers. The research reveals how they spot emerging trends, the impact on their bottom line, and the risks of investing in what’s “in.” The research revealed that while over a third (34%) have reported a positive impact from adopting viral trends, 71%…
Read More71% of UK SMEs admit to not using social media to track viral trends, according to a new report
