The British Heart Foundation (BHF) has teamed up with Microsoft to provide more personalised experiences to its supporters, volunteers and customers with the aim of increasing support for its life-saving science. The heart charity will work with Microsoft to create a sector-leading marketing information and insights system by utilising Microsoft Azure, Dynamics 365, and Microsoft 365. The platform will allow the BHF to tailor its communications to individual supporters based on their interests and the ways they are most likely to engage with content. It will also use artificial intelligence…
Read MoreBHF teams up with Microsoft to create stronger supporter relationships
