Sustainable Markets Initiative | Ethical Marketing News

Sustainable Markets Initiative launches new effort to turn Ocean commitments into action

February 5, 2026January 22, 2026 Stuart Mitchell

As the new global Ocean Treaty for the High Seas has entered into force, the Sustainable Markets Initiative, founded by His Majesty King Charles III as The Prince of Wales, today launched the Ocean Stewardship Initiative. Through private-sector engagement, the Initiative’s first goal is to support the establishment of one of the world’s largest Marine Protected Areas in Antarctica. Delivered through the Ocean Stewardship Initiative, the project creates a structured platform for constructive private engagement with governments and civil society. It aims to translate global Ocean commitments into practical action,…

Sustainable Markets Initiative Agribusiness Task Force launches blended finance framework to make regenerative farming mainstream

January 21, 2024December 8, 2023 Stuart Mitchell

The Sustainable Markets Initiative’s Agribusiness Task Force today announced the launch of a new blended finance framework that could unlock trillions of dollars for regenerative agriculture. A Task Force of companies including Mars, McCain Foods, McDonald’s, Mondelez International, PepsiCo and Waitrose, unveil a plan to make regenerative farming financially viable and scalable; explore implementation projects in India, the UK and the US; welcome Lloyds Banking Group to boost cross-industry support, and call for policy changes to help support its implementation. The global food system currently creates ~30% of human produced…

World’s leading food & farming businesses launch action plan to scale regenerative farming, warning speed of progress ‘must triple’ to tackle the impacts of climate change

December 8, 2022November 3, 2022 Stuart Mitchell

A group of the world’s largest and most influential agribusiness companies and organisations has recently launched an action plan to scale regenerative farming globally to tackle the impacts of climate change and biodiversity loss. The Agribusiness Task Force, part of the Sustainable Markets Initiative (SMI), have released its action plan focused on how to scale regenerative farming – an approach which aims to cut carbon emissions whilst seeking to promote and improve soil health and biodiversity. The report — produced by the 12-strong cross-industry Task Force – highlights an urgent…