The UK Government, through its innovation agency, Innovate UK, has awarded a six-figure grant to TAG TrustNet to turbo-boost their efforts to make the digital advertising market more accountable, responsible and efficient. TAG TrustNet is a first-of-its-kind initiative that uses blockchain technology, specifically Distributed Ledger Technology (DLT) developed by Fiducia, to reconcile billions of advertising impressions in near real-time to improve transparency, accountability and efficiency. Innovate UK is the national innovation agency that provides direct financial support and business advice to companies to de-risk their innovation journey, encourage private investment…
Read MoreUK Government Invests in TAG TrustNet’s Blockchain Initiative to Make Digital Advertising More Accountable, Responsible and Efficient
