M·A·C Cosmetics Gives Empty Packaging New Life Through New Takeback Program in Austria

Green is the new M·A·C black. This August, M·A·C Cosmetics launched its pioneer Back-to-M·A·C takeback in Austria to further its commitment to reducing the environmental impact of its packaging. Due to the multipart – and in most cases, multi-material – nature of cosmetics products in addition to their small sizes, most cosmetic product packaging is not widely accepted at recycling plants in most cities around the world. Hence, it is not easy for consumers to know how and where to dispose of their makeup empties. To be part of the…

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