#Takebackthetax Ignites Change

The illicit cigarette trade in South Africa is a parasite, infecting the growth of our country by eroding more than R7 billion in tax revenue every year. Primarily a lack of  enforcement and penalties has allowed the illegal industry to thrive, to a point that the number 1 selling cigarette brand in South Africa is illegal. Joe Public Ignite was briefed by the Tobacco Institute of Southern Africa (TISA) to shine a spotlight on the trade of illicit tobacco with the hope thatauthorities and lawmakers would take action. “We needed…

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