New research by the Data & Marketing Association (DMA UK) and Tapestry Research, the Customer Engagement: How to Win Back Customers and (Re)Build Loyalty 2023 report, reveals some important consumer habits in response to the ongoing cost-of-living crisis, which show consumers have become increasingly price sensitive over recent years, with a huge surge in the past year. Discounts and promotions are an increasingly important driver of consumer demand in a challenging economic climate, with 51% of UK adults using them to trial new brands and products (up from 44%). However,…
Read MoreBusinesses must overcome a growing crisis in consumer price sensitivity, reveals new DMA research
