Shocking tribute on Google Maps: Traffic Victims Themselves Save Lives by Warning Drivers

What if a victim of a traffic accident could save lives? StopAccidentes has created MemorialRoute, a digital memorial on Google Maps to raise awareness about road safety and prevent accidents every day, not just on World Day of Remembrance for Road Traffic Victims. This project is inspired by true stories, such as that of Julia Fernández, whose fate was irreversibly changed on a random street.Throughout Spain, the roads are full of stories, like Julia’s, tragically representing the 1000 victims of traffic accidents in 2023. ONE LOCATION, ONE STORY. MemorialRoute uses…

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To mark the 50th anniversary of the moon landing, Nissan releases a campaign that celebrates progress

Technology has the power to move us. What better example than the moon landing to celebrate technology’s ability to move us physically and emotionally? “Technology for the sake of technology is worthless, what matters is how it makes you feel“ says Xavier Diquet, Nissan Europe Content & Engagement GM “At Nissan, this is exactly what we strive for. To give drivers a greater, more exciting, amplified driving experience thanks to the power of Nissan Intelligent Mobility innovations“. In partnership with ITV, the campaign launches on July 16th with an epic…

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Past Campaigns – Aids – Don’t Die of Ignorance


As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is one which I think was one of the singularly most effective campaigns of all time, it is from 1986: 30 years on and John Hurt’s gravelly tones, and the stark imagery are still etched in the mind of many British people. In an age with things like wkipedia at our fingertips it is…

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