As debates intensify around the use of pesticides in France and worldwide, Terre d’Abeilles and TBWA Paris are raising the alarm about a largely overlooked reality : the direct impact of this ecological crisis on household purchasing power. To make this threat tangible, an unprecedented initiative was carried out at the Chauvigny market, in the heart of France : for one day, fruit and vegetable prices were multiplied by fifteen. €180 per kilo of tomatoes, €30 per cucumber, €120 for a punnet of strawberries, €233 per kilo of courgettes, €89…
Read More€180 per kilo of tomatoes. That’s the price of a world without bees.
