The biggest mistakes made by brands and advertisers include showing women in their 50s ‘wearing old-fashioned clothing’ or ‘kooky & struggling with menopause’, new survey results reveal. The online poll conducted by the Centre for Ageing Better and Ageism Is Never In Style® by The Bias Cut also reveals women in their 60s were concerned about being painted as ‘lonely and lacking in relationships’, while those in the 70s and 80s hated being shown as ‘frail’ or ‘lonely’. Over half (55%) of UK women over 18 told the online poll…
Read MoreThese are the biggest mistakes brands and advertisers are making when trying to reach older women
