Cancer Research UK Launches ‘The Breath Test’

CRUK Breath

Cancer Research UK is launching ‘The Breath Test’ – a new outdoor, experiential, social, guerrilla, press and radio campaign. ‘The Breath Test’ aims to promote the effectiveness of local Stop Smoking Services to smokers who’d like to quit. AMV BBDO and Cancer Research UK have created a series of executions across multiple channels that puts smokers to the test. This local campaign was running until the end of March. Posters at bus stops and in shopping centreswere created that invite passers-by to take a deep breath and read the text…

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