Iceland Becomes First UK Supermarket To Show In-Store Support For The Government’s Proposed Deposit Return Scheme

Iceland has became the first UK supermarket to install a reverse vending machine in store in support of the Government’s recently announced intention to introduce a Deposit Return Scheme in England. The UK’s leading frozen food specialist continues to lead the way in reducing the impact of plastic packaging on the environment, and will be trialling the reverse vending machine in its Fulham, London, store initially for six months. The trial aims to understand consumer perceptions and appetite for the technology and comes ahead of the launch of the Government’s…

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