As nearly three quarters of adults (74%) say products should be built to last and used multiple times, the LEGO Group’s latest campaign celebrates the durability of LEGO® bricks, designed to be rebuilt and reused across generations. Featuring the return of the LEGO Knight from the classic 1978 Yellow Castle set, the campaign showcases some of the ways the LEGO Group is working to make its business more sustainable, including increasing renewable and recycled materials and paper-based packaging, reducing emissions, and increasing renewable energy use. Annette Stube, Chief Sustainability Officer…
Read MoreBuilt for tomorrow – The LEGO® Knight returns with an important message
