After a long period of economic stagnation, a new study of almost 2,000 decision-makers has found that 67% of businesses have no marketing action plan, and more than half don’t even have a business plan. The Marketing Maturity Report, by The Marketing Centre, asked people from hundreds of small and medium-sized businesses across the UK to mark themselves against 60 statements, to understand what companies are doing to grow their business. The majority of respondents said that their business currently has no way of establishing how marketing will actually contribute…
Read MoreNew Report Finds Two-Thirds Of SMEs Have No Marketing Plan And Are “Marketing In The Dark”
