Nearly Two Thirds Put Off Seeing Doctors Due To Diagnosis Fears – New Campaign & Quiz Launched To Understand Why

Global biopharmaceutical company, AbbVie has joined forces with The Patients Association to launch a quiz to help experts and the public better understand what lies behind the ‘Fear of Finding Out’ (‘FOFO’). FOFO is a major psychological barrier causing people to delay seeking medical advice and ‘sleepwalk’ their way into ill health in later life. New research commissioned by AbbVie illustrates the negative impact of Fear of Finding Out, with the majority of people (61%) admitting they would consider delaying making a GP appointment for fear of being told they…

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