THG Studios, the award-winning creative marketing agency, today released a new white paper, “The Conscious Traveller”. The report highlights a significant shift in consumer behaviour, with 84% of global travellers stating that travelling more sustainably is important to them. The report also uncovers a critical “crisis of credibility,” as 57% of consumers believe travel brands are guilty of ‘greenwashing’. This widespread scepticism presents a challenge for brands, demanding a move away from superficial claims towards transparent, impactful communication and content. The report details the opportunities for brands that can successfully…
Read MoreTHG Studios White Paper Reveals 57% Of Travellers Suspect Greenwashing, Demanding A New Era Of Authenticity
