As Cannes Lions 2026 prepares to award the first ever AI Craft Lion – requiring entrants to prove human creativity was essential to the work – Dré Picart, Managing Partner and co-founder of award-winning Birmingham agency Tribera, says the decision confirms what the industry has been slow to admit: AI without human conviction doesn’t produce better marketing. It produces more of the same. Dré, whose agency was recently named one of Campaign’s Best Places to Work 2026, made the argument in a recent keynote at The Marketing Meetup, warning that…
Read MoreCannes Lions’ Landmark AI Craft Ruling Proves What One Birmingham Founder Has Been Saying All Along – Human Creativity Isn’t Optional, It’s Everything
