The Government’s award-winning road safety campaign THINK! has launched a new partnership with the world’s most popular live streaming service, Twitch, to encourage safe driving among young men. To reach the Twitch community authentically with the Good Driver campaign, THINK! first ran tailored video advertising across the Twitch service in the UK, created by Twitch’s in-house Brand Partnerships Studio. Two popular British Twitch streamers sips_ and KingJae were then challenged by THINK! to take turns riding in the passenger seat of each other’s virtual vehicles, during the associated Shotgun Duo…
Read MoreTHINK! launches Twitch gaming challenge to encourage young men to drive safely
