Total Health agency Seven Stones and AMV BBDO have collaborated on a campaign for suicide prevention charity Campaign Against Living Miserably (CALM), encouraging those struggling with their mental health to open up and seek support. The new work uses the context of sport – and heavyweight boxing champion Tyson Fury – to spark conversation about the impact of mental health challenges, which is positioned as “The Invisible Opponent”. Using real footage of Tyson Fury’s fight against Deontay Wilder in December 2018, but with his opponent digitally removed by MPC, we…
Read MoreTyson Fury takes on his Invisible Opponent in hard hitting ad for suicide prevention charity Campaign Against Living Miserably
