The U by Kotex® Brand is taking a shot at period stigma through its new partnership with pickleball champion, Anna Leigh Waters, to challenge the outdated idea that periods hold athletes back. As the number one pickleball player in the world at just 18 years old, the new U by Kotex® brand ambassador is revealing her power move … her period. A recent study suggests some women’s mental agility may actually improve during menstruation1, with faster reaction times and better accuracy while on their period. Coming out of an undefeated tournament in San Clemente,…
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U by Kotex® Kicks Off #WithUSheCan Social Campaign to Celebrate First Anniversary of Alliance for Period Supplies
Inspired by research suggesting one in four women struggled to purchase period products,1 U by Kotex® became the founding sponsor of the Alliance for Period Supplies, an initiative of the National Diaper Bank Network, in 2018. Since its launch last May, the Alliance for Period Supplies and its allied programs have distributed more than 10 million U by Kotex period products with the support of retail partners and consumers. “What a great first year. We were overwhelmed by the positive response,” said Deniz Gurler, senior brand manager for U by…
Read MoreU by Kotex® addresses need for period products, serves as founding sponsor of Alliance for Period Supplies
New research from U by Kotex found that one in four women struggled to purchase period products within the past year due to lack of income. As the founding sponsor of the Alliance for Period Supplies, a program of the National Diaper Bank Network, U by Kotex expands its commitment to getting period products into the hands of those that need them most. “U by Kotex is launching the With U, She Can program because we believe that a woman’s period should never stand in the way of her progress.…
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