Unilever is expanding its refillable packaging trials across the UK, including its first ‘return on the go’ refill trial, in selected Asda supermarket and Co-op convenience stores using its well-known and loved brands. Following the successful launch of its largest refill trial in Europe in Asda’s sustainability store in Leeds last year, Unilever’s new ‘test and learn’ trials this year will be the first of their kind at this scale in the UK. With the aim of gaining a deeper understanding of the likelihood and habits of consumers using refillable…
Read MoreUnilever announces plans to scale up UK refillable packaging trials
