First digital billboards to feature British Sign Language unveiled in UK train stations

The first-ever national digital billboard campaign to feature British Sign Language (BSL) has been launched across the UK by Microsoft to highlight the importance of accessibility in driving innovation. The campaign has been launched at major railway stations, including Reading, Brighton, Waterloo, Birmingham New Street, Manchester Piccadilly, Liverpool Lime Street, Leeds and Edinburgh Waverley. Each digital billboard will show 10-second films featuring a female BSL interpreter who is signing the words next to her. The message reads: “The more inclusive you are, the more innovative you can be. Together we…

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