UKSAFC (The UK Stop Ad Funded Crime Group) is calling for advertising industry cooperation as it announces the launch of a consultation on a forthcoming initiative to tackle ad-funded crime and fraud. Ad fraud is a major problem for advertisers. Estimates put the cost of ad fraud at up to $100 billion and suggest that almost half of ad spend drives no results. While there is no single measure to combat ad fraud, UKSAFC believes the scale of the problem could be significantly reduced if advertisers and their agencies took…
Read MoreIndustry coalition rallies advertisers for Know Your Customer consultation
