Unbounce, have released its 2021 Conversion Benchmark Report, a unique and compelling annual study of online trends and consumer behavior. One of the central findings was that, while negativity drove an unprecedented amount of clicks and content consumption in the media in 2020, it had the opposite effect on marketing campaigns. An increased use of negative emotional language coincided with lower conversions across multiple industries including ecommerce, fitness and nutrition, and home improvement. Unbounce’s proprietary machine learning model and team of data analysts analyzed the outcomes from almost 264 million…
Read MoreMajor Conversions Study Finds in a Year of Negative News, Increasing Negative Language Killed Conversions for Marketers
