Tag: Unilever

Unilever continues to backs diversity with new Magnum ad

Stuart Mitchell
Magnum-diversity

Unilever continue their ongoing commitment to promote diversity with their new ad for their Magnum ice cream range, ‘The Ceremony’. The film is currently on air in Australia and will be rolling out in other markets. The ad is designed to inspire people to experience more pleasure by being true to themselves. The soundtrack is a cover of Bob Marley’s Is This Love, performed by Corinne Bailey Rae. ‘The Ceremony’ was created by Lucas Reis, Tomás Ostiglia, André Toledo and Hetu Negri at Lola MullenLowe, and directed by Martin Werner…

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Opportunities worth £820bn being missed by not highlighting sustainability

Stuart Mitchell

Research from Unilever shows that up to a third of consumers now consider the environmental and social impact before choosing their favoured brands. The study asked 20,000 adults from five countries how their sustainability concerns impact their choices in-store and at home. Crucially, it then mapped their claims against real purchase decisions, giving a more accurate picture than ever of what people are actually buying – and why. As well as confirming the public’s high expectations of brands when it comes to having a positive social and environmental impact, the…

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