Tag: diversity

CAP – Celebrating diversity in advertising

Stuart Mitchell

The ASA/CAP have released a post called: Celebrating diversity in advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. International Transgender Day of Visibility, which celebrates the contributions of the Transgender community, was observed earlier this year on 31st March. On 14 July, it’s International Non-Binary People’s Day, which celebrates people who identify as non-binary. Many advertisers wish to ensure their advertising includes authentic…

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Diversity at trustee board level still a challenge for charities

Stuart Mitchell

Just half (50%) of charities say they are actively looking to recruit trustees from more diverse backgrounds, a new survey* from Ecclesiastical has found. The specialist charity insurer asked 250 charity trustees whether they were actively seeking trustees from a more diverse range of social and ethnic backgrounds. The research revealed only half (50%) of charities are attempting to improve diversity through trustee recruitment, a 14% drop on 2022 when two thirds (64%) said they were. Lack of diversity remains Three in five (58%) charities responded to the survey to…

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UKRI publishes equality, diversity and inclusion strategy

Stuart Mitchell

UKRI has published the first edition of its EDI strategy, which outlines our ambition for a thriving research and innovation system, by everyone, for everyone. Equality, diversity and inclusion (EDI) are integral to UK Research and Innovation’s (UKRI) vision and mission. They are essential to realise the extraordinary potential for research and innovation for our economy, our society and our environment. To do this, we must work together to foster a research and innovation culture where people, creativity and ideas flourish. A system by everyone, for everyone The UK has…

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PPG Announces New Commitments to Employee Diversity, Equity, Inclusion

Stuart Mitchell

PPG has announced new commitments to employee diversity, equity and inclusion (DE&I) in its first dedicated report. The report is available at inclusion.ppg.com. By 2025, PPG has committed to: Achieve more than 34% representation of female employees globally (non-frontline). PPG achieved 30% as of December 31, 2021. Increase Black, Latinx and Asian employees by more than 45% across PPG’s non-frontline, U.S.-based employee population (using January 1, 2021 as the baseline). At the end of 2021, PPG increased non-frontline Black employees by 13%, Latinx employees by 9% and Asian employees 8%.…

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New Hispanic cereal campaign demonstrates importance of authentic content creation

Stuart Mitchell

Kellogg Company’s Director of Cultural and Inclusive Marketing, Chelsea Jenkins, shares why and how Kellogg is launching a campaign, “On Mom’s tables Aquí y Allá”” on Kellogg Company’s Social K blog. —————————————————————————————- A core facet of our company’s Kellogg’s™ Better Days global environmental, social, and governance (ESG) strategy is our commitment to appreciate all individuals for their diverse backgrounds, experiences, styles, approaches and ideas. How we market our foods is essential to how we express this commitment. We have a massive responsibility to understand our consumers – to make sure…

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