Mental health, diversity, gender pay gap, remote working and more: New PRCA LATAM Census uncovers trends in region’s PR professions

Just one in 12 Latin American (LATAM) PR and communication professionals (8%) expect to return to the traditional five-day office week post-Covid, according to the new LATAM PR and Communications Census 2021. Currently, the vast majority (85%) of PR practitioners are working from home, with only 4% permanently in the office. Post-pandemic, 63% said they expect to continue to embrace a hybrid working model. Interestingly, 14% expect to remain fully home-based. The research, sponsored and carried out by Quiddity, is published by PRCA Americas, the regional arm of the world’s…

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Panel of Agency Executives to Examine State of Diversity, Equity and Inclusion in PR and Communications During ICON 2021

PRSA, the nation’s leading professional organization serving the communications community, announced today a keynote panel featuring agency executives who will discuss the state of diversity, equity and inclusion in the communications industry and what communicators can do to better engage Black, Indigenous and people of color (BIPOC) in the profession. The panel will take place on October 20 at 1:05 p.m. ET as part of ICON 2021. Panelists include: Armando Azarloza, CEO, The Axis Agency J.J. Carter, Global Chief Operating Officer & U.S. President, FleishmanHillard Soon Mee Kim, Chief Diversity,…

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WARC releases The Future of Strategy 2021 report following a global survey of marketing strategists

The strategy career path is diversifying, but there remains a lack of diversity in its hiring, finds WARC, the global authority on marketing effectiveness, in The Future of Strategy 2021 report released today. The annual study, now in its ninth year, is based on an annual worldwide survey fielded in May and June this year, and in-depth interviews carried out by WARC with marketing strategists, both brand and agency side. The focus this year is on their evolving role following the impact of COVID-19 and the different routes young strategists…

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Distillery Launches New Typeface, Diversity

On Friday May 21st 2021, people across the globe celebrated World Diversity Day. Distillery were proud to mark the occasion by launching the Diversity Type for download. Did you know that, according to UNESCO, three-quarters of the world’s major conflicts have a cultural dimension? Bridging the gap between cultures is urgent and necessary for peace, stability, and development. But how can each of us help? It was with the aim to answer this question that the Diversity Type Project was initially created to engage the internal team at distillery in…

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McCann Lima and Inca Kola invite everyone to sit at the table

A celebration of the fusion and mixing of Peru, inviting diverse people to sit at the table. That is the spirit of McCann Lima’s latest work for Inca Kola, the authentic drink of the Peruvian people that in this way values the diversity and creativity of each person. Thus, it offers to combine the new generations in a better way, in addition to the several attitudes and thoughts that are expressed and lived in these times. Since its beginning, the brand has accompanied daily, varied and unique moments at the…

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