System1 Agency Releases PSA Film to Fight Texting & Driving

A powerful, two-minute film to help change people’s attitudes and behaviors around the global issue of texting and driving was released by System1 Agency. The National Safety Council reports that cell phone use while driving leads to 1.6 million collisions in the U.S. alone each year. To help address this continuing problem, System1 Agency wanted to use its knowledge of and expertise in behavioral science to create an emotional film with the aim of changing people’s attitudes and behaviors around this issue. The film, created in partnership with production company,…

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