Social enterprise Hey Girls, adam&eveDDB and The Big Issue have come together to launch a national campaign to raise awareness of the shocking extent of period poverty in the UK. The campaign centres around a new brand called ‘UNsanitary’, so named as 1 in 10 girls and young women are regularly forced to use unsanitary items in place of real sanitary products, because they cannot afford it. The UNsanitary range, created by adam&eveDDB, encompasses real products, available at pop-ups in selected ASDA stores on Saturday 15th February. At first glance,…
Read MoreHey Girls launches ‘UNsanitary’ product range to raise Period Poverty awareness
