New Upstream Innovation guide offers practical solutions to the plastic pollution crisis

The Ellen MacArthur Foundation have published Upstream Innovation: A guide to packaging solutions, a practical guide to eliminating plastic pollution through circular economy solutions. Packed with practical guidance and real-world examples, this handbook has been designed for anyone directly or indirectly influencing the packaging that is put around a product. By focusing more of their efforts on upstream innovation – at the design stage of a product rather than just downstream efforts such as recycling – businesses can prevent waste from ever being created in the first place. The guide…

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