UK consumers are becoming more informed, more deliberate and less forgiving when it comes to how companies collect and use their personal data, according to new research from Usercentrics. The State of Digital Trust 2026 report found that four in five (80%) UK consumers would stop using a service if they discovered their data was being misused, while almost nine in ten (88%) have taken steps to protect their personal data online in the past six months. And at a time when AI is becoming embedded in everyday digital experiences, 61% of UK consumers say…
Read MoreData misuse is a dealbreaker for 80% of UK consumers, new research reveals
