USPTO/NCPC Anti-Counterfeiting Go For Real Campaign Launch

The United States Patent and Trademark Office (USPTO) and the National Crime Prevention Council (NCPC) set in motion the newest public education resources for the Go For Real Anti-Counterfeiting Campaign online today. The messaging of the resources directs young consumers’ attention to the dangers associated with fake electronics, personal care products, and sports gear. The newly released resources include radio, social media, print, and out-of-home ads aimed at teens, tweens, and parents who–once informed–can be powerful influencers. The materials also feature the online Go For Real Challenge, which is an…

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