As coronavirus concerns have led consumers to stock up on pantry essentials, including nutritious beverages, Vita Coco has seen an unexpected sales surge for its shelf-stable coconut water. Over the past few weeks, Vita Coco sales have increased upwards of 100% across major retailers. Confronted with a crisis of conscience about the state of the business, Vita Coco’s CEO and Co-Founder Michael Kirban commits to investing $1 million of the company’s incremental profits into the resources that need it most. Vita Coco will donate $1 million collectively to Feeding America…
Read MoreVita Coco Reinvests Incremental Profits Into Relief Efforts and Asks Other Business Leaders To Do The Same
