Dieffenbach’s Potato Chips Inc. Launches ‘IT’S GOOD TO BE UGLY’ Campaign to Reduce Waste and Fight Hunger

Dieffenbach’s Potato Chips Inc. announced at the Pennsylvania Farm Show, the “It’s Good to be Ugly” campaign aimed at Reducing Waste and Fighting Hunger. Dieffenbach’s introduced its newest brand, Uglies® in 2017 at the Pennsylvania Farm Show. Unlike any potato chip snack available, Uglies® are made with potatoes that have slight cosmetic imperfections and may otherwise be discarded. More than just a delicious snack, Uglies® kettle-cooked potato chips offer a solution to the food-waste problem in America while partnering with farmers in the surrounding areas. Being Ugly never tasted so good. Since the initial…

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